Internet users with broadband as well as young adults reported surfing the Internet without a specific purpose. Senior citizens and users with dial-up connections conveyed that they go on the Internet for specific reasons (although they also admit to pleasure surfing).
It appears the Internet has gone from a tool for specific purposes-- searching for information, reading the news, shopping online, visiting a website or sending email--to an actual destination for fun.
The reason is two-pronged, according to Pew:
... broadband access in their homes and a growing body of content and applications on the web.If Internet users are surfing, visiting and socializing on the web, what does this mean for Internet marketing and online advertising?