Faced with increasing competition and free-falling cell phone rates, Virgin Mobile will introduce a new program called Sugar Mama. Beginning June 14, subscribers will be able to trade viewing 30-second advertising spots for cell phone minutes. Virgin Mobile is targeting teenagers, who can earn up to 75 minutes of free talk time a month.
The technology is provided by Ultramerical. Ultramercial ads allow you to to earn free access to content, games, music or financial information for which you would normally pay airtime and premium charges. Check out an Ultramerical today to see how it will work.
Engagement is first rule of advertising and free content is good! We are certainly attached to our cell phones.
Tags: free cell phone minutes, Virgin Mobile, ultramercial, Sugar Mama, engagement