View a short clip of Dave Goodman, president of marketing for Infinity Broadcasting discussing podcast advertising, courtesy of AdAge.com.
Thirty-second spots and solo sponsorships are a great way to get your brand out in front of podcast listeners. You should match the interests of your audience, as an advertisement may be perceived as an interruption if not properly staged.
How to measure effectiveness of an ad or sponsorship in a podcast?
- Measure the number of downloaded podcasts as a percentage of total website traffic.
- Use word or number code in your campaign that must be entered on your website or given to operators over the telephone to receive more information.
- Follow the buzz (interest) through Internet chat rooms and blogs.
Tags: podcast advertising, podcast sponsor, alternative media outlet, power of the pod