American consumers sent a very clear message last week to Rupert Murdoch and the rest of the media world: We have standards. They may be low and not terribly visible, but we do have them.
Sparing the Public From a Despicable Marketing Stunt
By Scott Donaton
Thank god we can still feel outrage. That was my first thought on hearing that Rupert Murdoch had scuttled plans for what would've been the most despicable stunt in the history of marketing: a book and two sweeps-period TV specials in which O.J. Simpson was to detail how he would have almost decapitated the mother of his children and viciously stabbed another man to death had he in fact been the one who almost decapitated the mother of his children and viciously stabbed another man to death. Which, of course, he didn't. Unless he did. Or something.Marc Brownstein: Small Agency Diary Blog
It's pretty sad when we glorify a figure like O.J. Simpson just to boost ratings. Is Fox that devoid of compelling content that they have to stoop to new lows? But what's reassuring is that the free economy worked: advertisers balked and were heard.Has the Fox Brand Sustained Long-Term Damage as a Result of the O.J. Simpson Debacle? Vote Yes or No here.
Tags: Just say no to OJ, how not to market, bad taste