22 February 2007

Child Suicide is Not Advertising Tool

Chupa Chups. It's the end of the world without it.

Agency: Lowe Bull, Johannesburg, South Africa.
Creative Director: Gareth Lessing,
Art director: Adam Livesey,
Copywriter: Matthew Brink

I find this advertising campaign offensive. It is hard enough being a child without having images of depression and suicide reinforced by advertising specifically targeted at young children.

If you find the use of suicide in advertising targeted at children offensive, please drop a note on the contact page of Chupa Chups Group or leave a message for Lowe Bull.

I do not know what it costs to call South Africa, but I have a feeling I will soon find out. There are 3 phone numbers and one email listed on the Lowe Bull of South Africa website.

email info@lowebull.com
Johannesburg Telephone +27 11 780 6100
Cape Town telephone +27 21 422 5220
Durbin Telephone +27 32 941 5000

I Googled the advertising agency name and was rewarded with this:

Contact Person Gillian Rightford
Tel: 011-780 6100
Fax: 011-706 2636
email: gillian.rightford@lowebull.com
Address: St. Andrews Office Park,
Meadowbrook Lane, Epsom Downs, Bryanston

Worldwide office: http://www.loweworldwide.com

Pictures and credits thanks to AdHunt.

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1 comment:

Karmyn said...

ACK! What is their true purpose for this?

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