30 March 2007

It Is a War on Spam!

I hate SPAM. For every email address I have, I get at least 100 spam emails daily. A new survey conducted by Ipsos for the E-Mail Sender & Provider Coalition shows that I am not alone. Most email users in the USA use a variety of programs and tactics to fight spam. Over 80 percent of respondents said that they will report spam or unsubscribe from lists when spammed.

Eighty percent of respondents do not even open emails before deleting or reporting them as spam, instead 73 percent of email users scan the FROM field and 69 percent read the SUBJECT field to determine if they will open the email. Over 50 percent of respondents said that they were more likely to open emails that display a certified icon.

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