29 March 2007

Sustainable Advertising Sounds Good to Me

Why it Matters : Donald Carli of the Institute for Sustainable Communication

This week the Why it Matters show talks about the carbon footprint of large advertising agencies and advertisers. This podcast explains how to become more carbon neutral and discusses the impact of carbon intensity on the stability or brand value of a publicly traded advertising agency holding company. Gain insights into how agencies, marketers and media companies may soon run afoul of their own carbon footprints.

I had no idea that the term, carbon footprint, was even used at a breakfast for the Advertising Production Club of New York.

Ad Age publishes its podcasts through iTunes. These podcasts (video or audio) are a regular part of their continuing news coverage. Ad Age Audio Reports contains the weekly content of the Why It Matters audio show.

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