The first thing I did was syndicate my blog feeds through Feedburner, so they were found and bookmarked. Then I submitted my feeds to blog directories and aggregating services. My feeds were found by BlogBurst, one of the first companies to try and monetize blogs through syndication. My travel blog starting appearing on the websites of the Austin American- Statesman and San Antonio Express News and wound up being featured on the Wall Street Journal, of all publications.
Meanwhile, I joined blog traffic exchanges to discover what other bloggers knew about blog marketing, where I learned of blogrolls and carnivals, which are wonderful opportunities to gain exposure and find like-minded folk. Next, I joined Gather, a social networking site, and learned the power of communities and social snobbery. Recently, I have joined The Blogging Chicks Feedburner Network and have adds appearing in my feeds and on the blogs.
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It will be easier than Hit and Miss Marketing, LOL.