Blog Gossip May Be Helpful to Network News

A recent trends in online news consumption (Hitwise US News and Media Report), shows that the share of traffic leaving the News and Media industry for Multimedia sites increased by 196 percent from April 2006 to March 2007.

• Print News sites received 29.7 percent more Google traffic in March 2007 than in March 2006.


• Broadcast Media sites received 35.9 percent more Google traffic in the same time period.


• News Aggregators were significant sources of traffic for News and Media websites.

LeeAnn Prescott, director of research at Hitwise, said

News events in 2006 exposed Internet users to emerging sources of online information... search engine results from news video services... like YouTube and blogs were more likely to contain the information they sought, ... hastening the growth of non-traditional news sources.

Additional key findings from the report include: The market share of visits to the top 10 News and Media websites declined by 3.8 percent from March 2006 to March 2007, indicating that news consumption is beginning to fragment. For a copy of the report please visit HitWise here.

Tags: blog gossip, search traffic, Hitwise