06 June 2007

YouTube Scares Big Pharma

Advertising Age - Big Pharma Doesn't Like How It Looks on YouTube
The most damning of the videos are two five-minute segments -- one from a former sales rep for Eli Lilly and Co.'s antipsychotic Zyprexa, who reveals what Lilly officials told him to say about the drug's side effects. The other is a trailer for a 46-minute documentary called "Big Bucks, Big Pharma" from the Media Education Foundation, a Northampton, Mass., group that produces and distributes films intended to "inspire reflection" about American mass media.

2 comments:

kevin said...

I love the power of social networking websites, it is impressive and amazing.

Harry said...

wow what a wonderful fact!

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