- Google is in the process of buying DoubleClick
- Yahoo recently closed its acquisition of Right Media
- In May, Microsoft announced intentions to buy digital marketing aQuantive Inc.
- AOL acquired Third Screen Media and AdTech AG this year, and Lightningcast last year.
Read the article: Advertising Age - Digital - AOL Acquires Behavioral-Targeting Shop Tacoda
From the article:
Targeted display advertising is expected to be a growing business. One reason: Behavioral-targeting technology is helpful for monetizing sites that aren't naturally commercial or contextual. For example, if a person is surfing an auto website and then moves to a national news site, a behavioral-targeting firm can detect that surfing history and serve up an auto ad on the news site, knowing this person is interested in cars.
Interested? Read more on BT here: articles on BT on Advertising for Success Blog.