LOL! It was Harry Potter. The new book was released last week and fans dropped everything to read it. Due to people who have to spoil things by telling endings and alluding to key events in movies and books, many bloggers stayed off the Internet for as long as it took to read the book.
This is amazing! Even the iPhone release did not accomplish this. These are hard-core bloggers who shut down their computers and walked away with a book in their hand.