Advertising Age - Digital - Measuring the Web Just Got More Complex-read article
From the article:
AOL media network used to rank fifth in Nielsen/NetRatings' online audience rankings, but last week it rocketed to first -- that's the kind of thing that can happen when the bean counter changes the beans.
Here are the rankings:
Unique visitors: Google, Yahoo, MSN/Windows Live, Microsoft, AOL Media Network
Page views: Yahoo, Fox Interactive, Google, MSN/Windows Live, eBay
Total minutes: AOL Media Network, Yahoo, MSN/Windows Live, Fox Interactive, Google
So, the search engine wars have been reduced to:
- We are number one!
- No, we are!
- Sorry, but we are!
- According to Nielsen, we are number one!
- Well, we get more visitors!
- But, visitors stay on our site longer!
- Ha! Visitors read more at our site!