12 July 2007

Text Your Promotion for Best Results

Over 90+ percent of all promotional text messages are opened and read, compared with just 3 percent of promotional email messages. This is the next wave of advertising, so you may want to increase your text message promotions.

Advanced Telecom Services (ATS), sponsor of this post, provides interactive voice response (IVR) services and interactive mobile solutions. ATS offers text message solutions for newspapers and text message solutions for radio stations. Advanced Telecom Services offers bulk SMS text message emergency alerts, and supports text message voting.

I must admit, I have never thought of using bulk SMS text to communication important information during a natural disaster or other dangerous situation. Imagine what a difference this could have made in New Orleans during Katrina!

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