RSS is the life blood of bloggers, but I would expect marketers, both online and offline, to use RSS feeds. What can you do with RSS? I think I will explore this further in my next post. I am not a RSS-guru, but I think I can steer you to ways in which you may use feeds to provide content, to pull feeds to your site, to serve advertising and to gain subscribers.
Is RSS the Best of Web 2.0? - eMarketer - Read the summary
From the summary:
RSS, like any emerging media, is not for every marketer. TV networks use it with other Web 2.0 tools to reach Internet users. Techies like it because it is flexible and low-maintenance. Learn more about how consumers are using new media.