There are many portals launching that target the 50+ crowd. Two that I have noticed lately are:
Boomertowne - The only thing we endorse is the freedom to get the information you need to think for yourself.
Eons - The first and largest online gathering place for people lovin’ life on the flip side of 50!
Advertising Age - Media Players Go After Free-Spending Boomers- link to complete article
From the article:
According to Information Resources Inc., boomers spend $46 billion annually on package goods. And recently Unilever research found they account for 60% of spending on package goods even though they represent only 45% of households.
What is the boomer generation? Below are two posts that highlight how difficult this is to answer. Do not let ageism get in the way of your marketing. There are millions to be made from the boomers before we die... LOL
My, My, My Generation. What's Yours?
Generation Jones : Boomers Gone Wild