18 September 2007

OMG - a discount on a political ad!

Advertising Age - Adages - Did The New York Times Give MoveOn a Discount?

MoveOn paid $65,000 for the ad. The rate card lists the price for a full page ad at over $180,000.
Perhaps Keith Kelly should collar Bureau Chief Charles Hurt and explain to him that no one -- NO ONE -- pays what's on the rate card. Even the Post reporter who called was offered a price of $167,000. That's a savings of 7% with no negotiating involved! (Though $167,000 is the asking price for a full-page advocacy ad.)
Who Cares? Must have been a very slow news day at the Post. This story was on Fox News, too. No one pays retail if they can help it.

2 comments:

lindens man said...

people will always make way to get cheaper prices for everything.

education blogger said...

I hate when people blow things way out of proportion while showing a lack of understanding of what really happened... sometimes I can't stand the news for this reason.. :)

Related Posts with Thumbnails