MoveOn paid $65,000 for the ad. The rate card lists the price for a full page ad at over $180,000.
Perhaps Keith Kelly should collar Bureau Chief Charles Hurt and explain to him that no one -- NO ONE -- pays what's on the rate card. Even the Post reporter who called was offered a price of $167,000. That's a savings of 7% with no negotiating involved! (Though $167,000 is the asking price for a full-page advocacy ad.)Who Cares? Must have been a very slow news day at the Post. This story was on Fox News, too. No one pays retail if they can help it.