From the article:
. . . tired of having everyday the same lunch, discover MINI's alternative proposals. On the other lunch break you will discover a series of activities organized to make you experience something new during lunch break.
Only catch is you must live in London. Somehow, it is related to this other website (below) and they are both related to the launch of the MINI Clubman.
Ebola Blog - Way to build a buzz and I cannot even read Italian!