Click to read: Social Network Ads: Too Close, Too Personal?
From the article:
Analysts and agency executives say the moves to uncover what a News Corp. executive once called the "digital gold" of user-interest data and social connections could herald the evolution of behavioral targeting as the greatest advance in Internet advertising since Google perfected keyword-targeted search ads seven years ago.Some privacy groups have responded by creating a Do Not Track initiative. I responded by uninstalling all applications and making my profile private on Facebook. How will you respond?