07 November 2007

Facebook : Social Advertising

Click to read article: Facebook Is Marketing Your Brand Preferences (With Your Permission) - New York Times

From the article:
. . . a Facebook user who rents a movie on Blockbuster.com will be asked if he would like to have his movie choice broadcast out to all his friends on Facebook. And those friends would have no choice but to receive that movie message, along with an ad from Blockbuster.

In a slight twist in permission-based advertising, Facebook has begun to let members share their brand preferences with their network. According to Facebook, members already share this type of information with their network. So, why not let advertisers break into that that conversation?

Facebook has 60 advertisers already signed up as partners in this social advertising platform. Last night (11/6/07), 100,000 new profiles were added to the site to promote brands, products, bands and other marketable commodities.

Oh, joy. Social Spam. I guess I will be going back to Facebook and deleting my network.

7 comments:

perros said...

This looks like the perfect excuse to curb my reliance on Facebook. So many people spend all day using this, but what real good do they gain from it? I suppose a break from the monotony of life and a chance to connect with friends - heck, thats partially why I use it too... but Facebook has to set some boundaries on themselves if they are planning on keeping people around. Can anyone else forsee trouble in the future for facebook if this goes on?

Kango Suz said...

Isn't that when Friendster and other social websites also went down hill? It seems like when something gets over-commercialized the masses find another social network.

stev said...

social spam eh ;)

keke

well... like most things in life (constant advertising, bombarding, etc) we all have become more choosy

thus unless the brand already appeals to us, doubt we'd be bothered to even click on it

blogging tips said...

I'll definately unsubscribe from my network if facebook continue this for future. I hate spam.

Ed said...

ugh yeah i agree. facebook has been going down the tube ever since they started adding all these ridiculous applications. the thing i liked about it is that it was clean, spam free and a simple way to connect and find people in my university. Now i havent logged on in months and actually prefer myspace to it.

CyberCelt said...

@perros-I have done everything except delete my account.

@kango suz-Probably.

@stev-I do not want my information used to promote a brand because someone in my network uses it.

@bloggingtruths-I agree.

@ed-interesting blog you have there.

Carey said...

Not too impressed with that, I was impressed with Facebook in the beginning...

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