From the article:
. . . a Facebook user who rents a movie on Blockbuster.com will be asked if he would like to have his movie choice broadcast out to all his friends on Facebook. And those friends would have no choice but to receive that movie message, along with an ad from Blockbuster.In a slight twist in permission-based advertising, Facebook has begun to let members share their brand preferences with their network. According to Facebook, members already share this type of information with their network. So, why not let advertisers break into that that conversation?
Facebook has 60 advertisers already signed up as partners in this social advertising platform. Last night (11/6/07), 100,000 new profiles were added to the site to promote brands, products, bands and other marketable commodities.
Oh, joy. Social Spam. I guess I will be going back to Facebook and deleting my network.