Click to read: McD's Newest Ad Platform: Report Cards - Advertising Age - News
Susan Linn, director of the Campaign for a Commercial-Free Childhood has this to say in the article:
Lots of companies advertise directly in schools, but I think McDonald's has taken this to an all new low by advertising on report cards. It bypasses parents and targets children directly, [telling them] that doing well in school should be rewarded by a happy meal.My thoughts:
While many groups are upset about this advertising aimed at children, it is actually smart of the school district to get someone else to foot the $1600 printing bill. With all the cuts in the school budgets, many programs are being cut. If advertisers can pick up the slack, I think it is helpful.
What do you think?