Or click here to read: Marketers Missing Out on Word of Mouth? - eMarketer
From the article:
eMarketer projects that, in 2007, 66 million adults will have shared advice about products and services and 27 million will exert influence online.
Bloggers are naturals for word of mouth marketing, but many bloggers have been penalized for writing reviews of products, websites and services for pay. I believe this is wrong and I subscribe to the Word of Mouth Marketing Ethics for Bloggers. However, full disclosure has left me with no page rank, penalized by G@@GLE for being transparent and honest in my blogging.
Bloggers who do not disclose were not penalized. Makes me wonder. Where is the justice? *Heavy sigh*