14 April 2008

FTC and Behavioral Targeting

Comments on the Federal Trade Commission's proposed behavioral targeting and privacy guidelines were due Friday.

The Center for Digital Democracy filed a document with the FTC asking for a ban on behavioral targeting to children under 13 and an opt-in system for targeting people with certain medical conditions or who are in financial distress.

Just An Online Minute » Blog Archive » Just An Online Minute… Proposed BT Guidelines: From ‘Don’t Touch Us’ To ‘More Regs, Please!’

A consortium of marketing organizations--including the American Advertising Federation, American Association of Advertising Agencies, Association of National Advertisers, Interactive Advertising Bureau, Magazine Publishers of America and U.S. Chamber of Commerce--filed a brief with the Federal Trade Commission, asking FTC to stop proposing guidelines without proof that consumers are harmed by behavioral targeting.


2 comments:

Rafaela from generalities said...

This is the end of thw world. Where are privacy?

Sandy said...

Yeah, right. Like following my clicks around the web will tell them anything. I might be looking at clothes I can't fit into yet, books I will never read, and closeups of cellulite on runway models. That has nothing to do with what car I may drive or what I want my kids to get for Christmas. Let them track me. It will set them back 20 years!

Sandy Allen - Photographer, Mom, and Distractive Clicker

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