Out Spottt and No 125 Exchange

I have taken the Spottt box and the 125 Exchange box off this blog. I was trying each for a few months as detailed in these previous posts: Spottt and 125 Exchange. After a few months, I have decided it is not worth the blog sidebar space.

The problems with both programs were the same:

• No way to determine where your advertisement had being shown.
• No way to select blogs on which you would like your advertisement to be shown.
• A click-through rate of .1% for both programs for all advertisements and displays.
• Low caliber of some advertisements displayed on my blog.
• Slowing of blog load time.

Both programs were free, so it was not an easy decision to make to discontinue them. As a marketer, I am always thinking about brand awareness. Should I keep both programs because someone may see my blog or blog advertisement and remember it from one of the two programs? I finally decided no.

These were my results. Perhaps yours would differ.

Tags: spottt, 125 exchange, .1 percent click through