25 November 2008

GM and Nissan Worst Family-Friendly Advertisers

Parents Television Council (PTC) issued their annual ranking list of the best and worst advertisers. The PTC ranking is based upon the content of the shows that are sponsored by top companies. Emphasis, of course, is on family-friendly content rather than with sexual content, violence or profanity.

Number 1 and 2 on the worst list were GM and Nissan, respectively, followed by L'Oreal, Pepsi-Cola, GlaxoSmithKline, Reckitt Benckiser, Target, Kohl's, Verizon Communications and Toyota.

On the flip side, these companies sponsored the best shows (according to PTC) were: Coca-Cola, Clorox, Century 21 Real Estate, H&R Block, Ferrero; CVS Caremark, Whirlpool Corp., Hershey, State Farm and Hewlett-Packard.

Parents Television Council President Tim Winter had this to say:
The role that television advertisers play in determining what type of content comes into every home in America cannot be overstated. We commend the advertisers on our best list that have chosen to associate their hard-earned corporate brands with positive programming that the entire family can watch together.
Read the article: Parents Television Council Pillories GM and Nissan - Advertising Age - News

I agree with the rankings. There is nothing worse than watching a family-friendly show and have an off-color commercial break. If the advertisers realize they are hurting their bottom line, maybe they will rethink their sponsorships.

Do you agree or disagree with Parents Television Council? Would you rank advertisers differently?


Anonymous said...

The new levi commericals are a bit risque, if you ask me. There is one with two obviously underage kids stripping down and jumping in a lake.

Peter said...

Good to know this..

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