17 March 2009

Behavioral Targeting by any other name . . .

This is scary. Google is adding interest-based advertising, going a step beyond the targeted advertising they now offer to Adsense advertisers. Google will track actions across the Internet in order to serve interest-based advertisements to users.

Although it sounds good in theory, this is behavioral targeting. Google has indicated that there will be an opt-out option, IF you know to ask for it. For a majority of users, their actions will be cataloged, their market segment determined, their demographics noted, and their privacy violated.

For related posts about behavioral targeting, click here


Guest said...

Google has always been successful in inventing new ways and means to internet advertising. Great way to advertising and advertisers will be happy only I am not sure how the users will react!

Shanavas said...

If a visitor comes only once then it is not possible to implement this since no information is collected

Anirban Roy said...

i have written a blog post about it too. it needs a privacy policy to be implemented.
users will be tracked no doubt. but it will only be the browsing trend, not names or emails or other more personal things :)
that is not a big headache for me. but one thing is right. even though there is an option to opt out, i doubt how many of ordinary users would know it unless by any chance they read the privacy policy.

Make Money Online said...

I think that behavioural targeting is a breach of privacy, if it's not clearly mentioned and users should be asked to opt in rather than asked to opt out.

CyberCelt said...

@guest-would it bother you?

@shanavas-if your browser accepts cookies, you are tracked.

@anirban-if you can read the privacy policy, then the tax code will hold no surprises or you!

@mmo-funny how it works where we have to be aware of everything, but companies can always say, "I was not aware of that."

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