Consumers are expected increase spending on mobile media by 13.4 percent, from $121.8 billion in 2011 to $138.2 billion in 2012.
Advertisers are expected to increase spending on mobile media, from $6.3 billion to $11.6 billion.
The revenue of the mobile media economy appears to be reaching $149.8 billion in 2012, a 17 percent increase from 2011.
Get more information on the Media Post blog, Research Brief.
The following caught my eye:
|Global Mobil Media Revenues ($ in Millions)|
|Venue||Advertiser Spend||Consumer Spend|
|Data plans / web browsing|
|Applications and Games|
|Source: Strategy Analytics, Global Media Forecast, April 2012|
Incredible profits in all areas of mobile media except for music, which provides over 11 percent to the total revenue, but spending has remained fairly flat.
Do you have a mobile media marketing plan?