05 May 2012

Mobile Media Revenues


Consumers are expected increase spending on mobile media by 13.4 percent, from $121.8 billion in 2011 to $138.2 billion in 2012.

Advertisers are expected to increase spending on mobile media, from $6.3 billion to $11.6 billion.

The revenue of the mobile media economy appears to be reaching $149.8 billion in 2012, a 17 percent increase from 2011.

Get more information on the Media Post blog, Research Brief.

The following caught my eye:

Global Mobil Media Revenues ($ in Millions)
VenueAdvertiser SpendConsumer Spend
Data plans / web browsing
$7,311
$82,895
Applications and Games
2,898
26,121
Music
321
16.026
Video
726
2,837
Source: Strategy Analytics, Global Media Forecast, April 2012

Incredible profits in all areas of mobile media except for music, which provides over 11 percent to the total revenue, but spending has remained fairly flat.

Do you have a mobile media marketing plan?

2 comments:

Rudy Prasetyo said...

Very interesting and informative article. Good job, thanks for sharing! I can't wait to see your next articles.

TH3ORY said...

Mobile Phones are the next big thing very soon people will be leaving the computers home and work from there smartphones on the move :)

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