Consumers are expected increase spending on mobile media by 13.4 percent, from $121.8 billion in 2011 to $138.2 billion in 2012.
Advertisers are expected to increase spending on mobile media, from $6.3 billion to $11.6 billion.
The revenue of the mobile media economy appears to be reaching $149.8 billion in 2012, a 17 percent increase from 2011.
Get more information on the Media Post blog, Research Brief.
The following caught my eye:
| Global Mobil Media Revenues ($ in Millions) | ||
| Venue | Advertiser Spend | Consumer Spend |
| Data plans / web browsing |
$7,311
|
$82,895
|
| Applications and Games |
2,898
|
26,121
|
| Music |
321
|
16.026
|
| Video |
726
|
2,837
|
| Source: Strategy Analytics, Global Media Forecast, April 2012 | ||
Incredible profits in all areas of mobile media except for music, which provides over 11 percent to the total revenue, but spending has remained fairly flat.
Do you have a mobile media marketing plan?
2 comments:
Very interesting and informative article. Good job, thanks for sharing! I can't wait to see your next articles.
Mobile Phones are the next big thing very soon people will be leaving the computers home and work from there smartphones on the move :)
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