Marketers have learned to integrate intent signals from search engine
marketing into
retargeting for display ads. Now the online ad industry moves that
concept into Facebook Exchange to verify when an ad actually gets
viewed.
Infolinks, a new suite of real-time intent-based display ads for
publishers. Dave Zinman, also credited for
co-inventing the ad server, said addressing real-time "intent" targeting
supports verification and viewability at the time consumers are on the
page.
Infolinks' ad units serve nontraditional
placements on the page. "Search is the place real-time intent is most
commonly found," Zinman said. "We will serve display ads based on intent
only when someone conducts an action, rather than
previous intent."
4 comments:
Some times that ads will irritate the users but few only likes that ads. Any way facebook get benefits out of their users. magento developers
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Sometime there are a good ads,but mostly like OD said,it irritate,do any way that can block this.? The worth part is when they display the naked woman just for attraction and link to what is not surpose to.
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