From the sales page for the report:
Blog advertising accounted for 81.4 percent, or $16.6 million, of total spending on blog, podcast and RSS advertising in 2005, but will comprise only 39.7 percent of the total in 2010.The reasoning for the shift from traditional advertising to user-generated media marketing are given in the press release as audience fragmentation, ineffectiveness of traditional advertising venues, and elusive members of the 18- to 34 year-old demographic.
Podcast advertising, meanwhile, reached $3.1 million in 2005, and is projected to grow at a compound annual rate of 154.4 percent from 2006 to 2010, when it will be larger than blog advertising.
RSS advertising, non-existent until mid-2005, generated spending of $650,000 in 2005, but will be the fastest growing segment over the next five years.
Patrick Quinn, president of PQ Media said:
Blog, podcast and RSS advertising have demonstrated an ability to reach younger demographics as well as influentials, and the media tend to be highly engaging. These are attractive trends to brand marketers that are focused on return on investment.Uh-oh, we have the buzz words--engaging, influential, younger demographics and ROI--in the same sentence. This is going to be B-I-G.
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Tags: online advertising, user generated media, blog advertising, podcast advertising, feed advertising, blog podcast feed marketing