How to Succeed with Google Product Listing Ads (PLAs)
When: Thursday, November 15, 2012 10AM PT / 11AM MT / 1PM ET
Speakers:Chris Haleua - Product Manager, Media & Advertising Solutions
Kiyoshi Ihara - Product Manager, Adobe AdLens
James Varughese - Business Analyst, Adobe AdLens
Product Listing Ads (PLAs) are more than a new Google ad format. They are transforming search marketing with a rare combination of high volume and profitable efficiency, and they are no longer free.
Now that Google has moved all product listings to a CPC model, search marketers need to move quickly to capitalize on this new opportunity. Adobe AdLens can show marketers how to create, manage and optimize PLAs through a single interface.
In this webcast learn how to:· Create product targets, leveraging existing data feeds
· Analyze Product Listing Ads at the SKU level for increased visibility
· Automate bid optimization and forecast performance in this new auction environment