John Zaccario, VP-digital media sales and marketing at ESPN, said "We want to make the sports fan the center of ESPN's universe."
Strong words for a bold move into new territory of social networking for sports fans. The major demographic, males 18-34 years old, will be courted and feted until they are totally engaged.
Features of ESPN's Sports Nation (to be launched Fall 2006)
- User Generated Content encouraged
- tools for fans to create online profiles
- users contribute to and comment on sports blogs
- favorite lists
- Custom Sponsorships
- advertising for community-driven elements of website
- be THE official beer/soap/underwear for a well-known team
- Monday Night Surround - taking Monday night to next level of engagement
- scouting reports
- team news
- networking with other fans
- Opposing team fans engage in battles for fan supremacy
- trivia
- contests
- debates
- betting (moderated)
- Broadband Expansion
- Scream, ESPN's new broadband player
- ESPN 360 handled 40,000 simultaneous streams of World Cup play
Tags: ESPN, sports social networking, user generated content, engagement, interaction
1 comment:
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