06 July 2006

Bold move on part of ESPN will encourage user generated content

John Zaccario, VP-digital media sales and marketing at ESPN, said "We want to make the sports fan the center of ESPN's universe."

Strong words for a bold move into new territory of social networking for sports fans. The major demographic, males 18-34 years old, will be courted and feted until they are totally engaged.

Features of ESPN's Sports Nation (to be launched Fall 2006)
  • User Generated Content encouraged
    • tools for fans to create online profiles
    • users contribute to and comment on sports blogs
    • favorite lists
  • Custom Sponsorships
    • advertising for community-driven elements of website
    • be THE official beer/soap/underwear for a well-known team
  • Monday Night Surround - taking Monday night to next level of engagement
    • scouting reports
    • team news
    • networking with other fans
  • Opposing team fans engage in battles for fan supremacy
    • trivia
    • contests
    • debates
    • betting (moderated)
  • Broadband Expansion
    • Scream, ESPN's new broadband player
    • ESPN 360 handled 40,000 simultaneous streams of World Cup play
If you read this far, here is a Gazoo for you.

Tags: , , , ,

1 comment:

ZZ Staff said...

Nice traffic enhancement site...

The writers of ZardozZ News & Satire and the ZZ OpenWeb Portal search the web for interesting feed content and we came across your site today. We would like to invite you to add your site's url to the ZZ OpenRing blogring as your material appears interesting and aligned with our readership. If you are interested you can find further information at the ZZ OpenRing. This is not meant as spam but as an invitation. Hope you'll join us...

Related Posts with Thumbnails