01 November 2006

McDonald's Caught With Fake Blogs

You may have read my post of 10/21 about the fake blog that Edelman produced for Wal-Mart.

Two new flogs (fake blogs) for McDonald's, 4railroads and McDmillionwinner, were used to co-promote Monopoly. McDmillionwinner is now viewable in cached format as the blog was taken down on 10/18. The two sites are inter-related, but do not mention any association with McDonald's or Monopoly. An October 19th press release makes reference to the 4railroads blog.

Truth in advertising! It is essential for your credibility as a blogger.

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