You may have read my post of 10/21 about the fake blog that Edelman produced for Wal-Mart.
Two new flogs (fake blogs) for McDonald's, 4railroads and McDmillionwinner, were used to co-promote Monopoly. McDmillionwinner is now viewable in cached format as the blog was taken down on 10/18. The two sites are inter-related, but do not mention any association with McDonald's or Monopoly. An October 19th press release makes reference to the 4railroads blog.Truth in advertising! It is essential for your credibility as a blogger.
Tags: flog, McDonald and Momopoly flog, truth in advertising, blogging+ethics