14 February 2007

Google to offer Cost Per Click Advertising

Google launches cost-per-click ad service » Online Trend News » News :: Receptional Internet Marketing

Using the AdWords website targeting service, companies can choose to have their advertising shown on specific websites within the Google ad network. Advertisers may further winnow their advertising and pay only for click-throughs to their website. This is useful if you want to extend a special offer, test drive two or three different ads or advertise only during certain day parts. Cost per click advertising campaigns are more expensive than pay per impression.

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annalaura said...

Is this really new? I thought Google had been offering this for a long time?

Mayhem said...

New for graphical ads.

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