Three TV ads each use the tag line, You Could Use Some Baseball, and demonstrate the unmanly activities in which men engage when it is not baseball season.
- Candles features a young couple smelling candle scents.
- Jousting shows a man looking for ways to bond with his son and failing miserably.
- Talent Show is a parody of shows where viewers determine the fate of the contestants.
Billboards were erected throughout Dallas with messages such as Pop Fly is not a rap star and First base has nothing to do with kissing. Imaginative and funny, although it could be that marketers are misreading men. What do you think?