03 May 2007

MobiMom and the Prom Queen

MediaPost Publications - Mobisodes 2.0: My Heavy Date With Michael Eisner - 04/24/2007

Much like the 15-minute radio soaps of the 1940s or the newspaper comic strip, these shows are as regular as they are consumable. Getting a series like this into daily routine is going to be critical to the success of the format. A twice-weekly or once weekly series is too easily forgotten on a cluttered and inconvenience phone deck. Mobisode programmers should be emulating comic strips, not prime time.
Warning: you must have children or it makes no sense. If you do, its a good read even if you do not care about watching tv on your cell phone.

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