Date: July 18, 2007
Time: 11:00 am CT-12:00 pm CTBrothers Chip Heath and Dan Heath are the co-authors of Made to Stick: Why Some Ideas Survive and Others Die. The book has been featured in Time, U.S. News & World Report, People, Fast Company, Inc., on The Today Show, on NPR's Morning Edition, and in many other publications. Ever wonder why do some ideas stick easily and others struggle? And what can we learn from the ideas that do make it?