19 July 2007

Responsible Marketing to Children

Cadbury Adams, Campbell, Coca-Cola, General Mills, Hershey, Kellogg's, Kraft, Mars, McDonald's, Pepsi and Unilever are pledging not to market unhealthy food to children.

Advertising Age - More Major Food Marketers Establish Kids-Advertising Limits- read article

From the article:
General Mills and Campbell join Kellogg and Kraft Foods in going beyond the industry initiative's basic minimum requirement, which asks advertisers to devote 50% of their marketing toward more healthful foods and lifestyles.
This is certainly a step in the right direction, as many children receive most of their information from their peers and the TV.

2 comments:

Sandy Carlson said...

McDonald's too, though they're not part of General Foods. Too bad that stuff tastes good!

CyberCelt said...

@sandy-I calculated the calories in a Mac meal (had to split url in two)
http://cooladzine.blogspot.com/2007/07/
food-nutrition-fitness-mcdonalds.html

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