19 July 2007

Responsible Marketing to Children

Cadbury Adams, Campbell, Coca-Cola, General Mills, Hershey, Kellogg's, Kraft, Mars, McDonald's, Pepsi and Unilever are pledging not to market unhealthy food to children.

Advertising Age - More Major Food Marketers Establish Kids-Advertising Limits- read article

From the article:
General Mills and Campbell join Kellogg and Kraft Foods in going beyond the industry initiative's basic minimum requirement, which asks advertisers to devote 50% of their marketing toward more healthful foods and lifestyles.
This is certainly a step in the right direction, as many children receive most of their information from their peers and the TV.


Sandy Carlson said...

McDonald's too, though they're not part of General Foods. Too bad that stuff tastes good!

CyberCelt said...

@sandy-I calculated the calories in a Mac meal (had to split url in two)

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