Coors Light is the Official Beer of NASCAR!

Advertising Age-read article

From article:

Coors Light is in and Budweiser is out as the official beer of Nascar, the auto-racing league said. Beginning in 2008, the five-year, $20 million deal gives Coors Light exclusive access to Nascar logos in advertising, packaging and promotions, as well as the right to brand the Pole Award, which goes to the fastest-qualifying time in each race

I would think heads are rolling around Bud HQ right now, wouldn't you?

Tags: coors light, budwieser, official beer of nascar, new beer at track