When I first saw the name of the blog, I wondered why someone would name their blog for a search engine optimization (SEO) command. The term, allinanchor, as in allinanchor:keyword, is a SEO command that returns only the sites that contain keyword in their anchor text. By naming their blog after a Google command, they are almost guaranteed top ranking on the search engine results pages (SERPs) for the name of this search engine optimization tool that everyone uses.
While reading the blog, I saw a post with the title White Hats Don't Buy Links. With all the brouhaha about paid links and page rank since the last Google update, it is a must read. Click here to read it.