27 October 2007

Social Networkers are Shoppers, Too

According to a new study released by comScore, active or "heavy" members of social networks are more likely to visit online retail sites than non-members (95 percent versus 80 percent).

These heavy social networkers were much more likely to visit leisure-oriented retail categories. This is good news to marketers of entertainment (music, tickets, books and movies), fashion (apparel, jewelry, luxury goods and accessories), and retail technology (consumer electronics, computer software and hardware).

Click to read comScore Press Release:

According to comScore Chairman Gian Fulgoni:
Visitors to social networking sites are more receptive to online advertising for leisure-oriented retail categories. . . There appears to be a natural synergy between the leisure categories and social networking sites. People typically enjoy sharing their experiences with these products, whether it’s to talk about their new iPhone or the pair of designer jeans they just bought.

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