Yahoo Rejects Microsoft's Offer - Advertising Age - Digital
A statement from Yahoo's board of directors today said the bid
. . . substantially undervalues Yahoo including our global brand, large worldwide audience, significant recent investments in advertising platforms and future growth prospects, free cash flow and earnings potential, as well as our substantial unconsolidated investments.Does that sound like "no" to you? To me, it sounds like, "bring back an offer worth our brand, audience, advertising platforms, cash flow and earnings potential, etc."
In other words, R-E-S-P-E-C-T. I believe we will be seeing more of this merger. For more information, please see related post. I am looking forward to more names being generated for the new search engine, AdAge added Microhoo. What would be yours?