04 February 2008

YaMSN? MSNhoo? Oohaymsn?

Microsoft is betting $44.6 billion dollars that the death grip that G@@GLE has clasped over the neck of the search engine marketing can be loosened.

Search Insider » Blog Archive » MS-Yahoo Will Be Good For Users, Marketers, And Online Ad Ecosystem
Yahoo and Microsoft, through their various acquisitions of firms such as Right Media, aQuantive (DrivePM) and Blue Lithium, boast the ability to provide a powerful and extensible ad network. Each is already serving ads to external high-traffic sites (Microsoft to Facebook, Yahoo to eBay); integrating these properties will allow a combined entity to finally build an ad network capable of directly confronting Google Adsense.

I want an equal search engine marketing universe, where the excesses of one search engine are countered by market forces. Where link love or passing page rank is not some big bugaboo that we use to scare children. Please, Jesus.


6 comments:

La Roche Posay said...

The future of search engines is definitely going to be interesting to track. There are some big changes happening and planned. Hopefully they turn out to be good ones.

Sandy Carlson said...

I've been following this on Media Reform Daily because our paper doesn't go near it. It's wild, isn't it? The price of information and access to it boggles my mind. Thanks for keeping us up to date.

DoubleDeckerBusGuy said...

Amen... "Google" is looking like the big-bad guy in this one... which is interesting as I do remember when the tables had turned...

stev said...

interesting yet follows the strategy (whether good or bad) that microsoft has been employing

i kind like the ring of yahoo live tho ;)

Angel said...

I usually use Google.What can I say.It is the best thing we all have.

John said...

I'm with you 100%! I pray that Microsoft can help to level the playing field. Google has gotten way to out of control. A monopoly is not a good thing.

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