Technology & Marketing Law Blog: 11th Circuit Freaks Out About Metatags--North American Medical v. Axiom
From the article:
- Axiom included competitive trademarks in the metatags
- Axiom appeared as the second organic search result in Google for the trademarked terms (following the plaintiff, which was #1 in the search results)
- The trademarked terms appeared in the search results descriptions
4 comments:
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Interesting! I did not even think companies were doing that. It is rather clever if you think about it though :)
Nice link! A very interesting article with a lot of useful info! :-)
rgds,
Trond
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