13 July 2009

Ted Murphy is Breaking New Boundaries

Sponsored Tweets is a new service for advertisers from IZEA, the social media marketing company. On July 20, the service, complete with 200 tweeters, will launch. Some of the participants will be celebrity tweeters, but most will be friends you know from PayPerPost (PPP) and IZEA.

MediaPost Publications Twitter Pimp: Cash for Tweets 07/13/2009

All available tweeters in the network may be viewed by keyword, blog category, number of followers and demographics. The tweet will have a link that tracks the message and sales with analytics.

According to Ted Murphy, CEO at IZEA:
The cost per tweet (CPT) will run an advertiser between $2 and $30,000 per tweet for a 140-character message. . . An advertiser who wanted to test the system paid $2,500 last week.
Leave it up to the founder of PPP and IZEA to find a way to monetize Twitter. Way to go, Ted! Remember, this was the man that was supposed to be out of business within one year of founding PPP because NO ONE was going to accept this new business model.


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1 comment:

Anonymous said...

"The cost per tweet (CPT) will run an advertiser between $2 and $30,000 per tweet for a 140-character message. . . An advertiser who wanted to test the system paid $2,500 last week. "

Wow! they sure can run a business.
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