25 February 2010

Twit-Hoo? Yahoo! Deal With Twitter

Yahoo will be paying Twitter for user data and will index Twitter updates in their search engine results. Yahoo will also integrate Twitter throughout its properties over the next several months. Users will be able to log into Twitter using their Yahoo ID and view all their social communications in one interface.

Advertisers will be able to find tweets on a key topic; including who is tweeting when and what other actions the tweeter is taking while the conversation is active. With an ad server integrated in the process a targeted message may be dropped into the Twitter conversation at the appropriate time.  Finally, Twitter will be monetized, for good or bad,

Marketing: Yahoo Pact Gives Twitter Distribution, Revenue - Advertising Age - Digital
It's the latest step in Yahoo's latest strategy, which is to integrate the world's most popular social networks into the Yahoo environment rather than try to compete with them. The pact is similar to a deal with Facebook announced in December, allowing users to import their connections and update their status through Yahoo. 

6 comments:

Newbie Internet Marketer said...

wow, this is a good news. It would be great if yahoo notify us on the tweets on messenger.

Denver Web Marketing said...

Based on the exponentially growing spam problems on Twitter and the increases in bot development, this could spell disaster for Yahoo search, but I guess they don't feel they have much to lose.

Matt said...

As I see it it's a win-win situation for both yahoo-twitter and for yahoo users. I don't know what a Gmail user woud say...

cathi said...

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Jack logo said...

I am wondering how much momentum (if any) this will give Yahoo. As several people have mentioned, they are definitely the laggards in terms of integrating social networking into their mix. There was Yahoo Mash that was announced in beta 3 years ago, but that was shut down about a year after launch.

brustvergrösserung said...

I think it is a smart strategy to integrate twitter rather than compete with them.

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