However, there is hope for the overwhelmed marketer who wishes to stay up to date. The following post on the Search Insider resonated with me.
MediaPost Publications Hot SEO Trend for 2010:Getting Back To Basics 03/03/2010 - READ
Below are excerpts from this article written by Rob Garner, strategy director for iCrossing, a digital marketing company. He makes a lot of sense. Stick to the basics, no matter the media.
Market research - If you don't know who you are trying to convert, or which type of user is most likely to convert, then your marketing efforts are off on a tangent from the get-go.
Content development - If you've done the right research, then content development is the next step.
Good tech hygiene, and clean architecture - Beyond knowing your customer and content, having a cleanly accessible and marked-up home for your content is essential to search performance.
Domain equity, trust, and authority - Having a foundation of trust and authority is also key for achieving long-term positive search performance.