SUMMARY: Search engines are starting to index the content users create on social media sites – and marketers are taking advantage.
Includes advice for:
o Optimizing social media profiles
o Conducting keyword research
o Generating inbound links
o Coordinating your search and social teams
This article outlines 7 common-sense suggestions on using social media to spread your keyword-rich content and to build links to boost your natural search rankings. If you like part 2, sign up for part 1 (no cost).