Understanding the Value of a Social Media Impression
Date: Thursday, May 27
Time: 2:00 p.m., ET / 1:00 p.m., Central / 11:00 a.m., PT
Jon Gibs, VP Online & Integrated Analysis, Nielsen
Sean Bruich, Measurement Research, Facebook
- Does advertising on social networking sites deliver the reach and lift across all the metrics important to brand advertisers?
- How can marketers use a combination of paid and earned media to increase advertising effectiveness by three- to four-fold?
- What is the value of a Facebook fan and how can a fan base drive social advocacy within paid media?