2012 Updates
Have you ever wondered how SEO experts keep up with the changes to the Google search algorithm? I found this helpful breakdown of Google updates at SEOMOZ. The changes listed below took place during approximately a two-month period. It makes me wonder if the Google has the worst or the best product in the world . . .Search algorithm has taken search engine optimization (SEO) out of the hands of mere mortals. I remember when page names and meta tags were the new thing. Until someone comes out with Cliff's Notes to search engine marketing (SEM), I think I will have to pass.
March 50-Pack - April 3, 2012 Google posted another batch of update highlights, covering 50 changes in March.
Panda 3.4 - March 23, 2012 Google announced another Panda update.
Search Quality Video - March 12, 2012 Google published a rare peek into a search quality meeting.
Panda 3.3 - February 27, 2012 Google rolled out another Panda update.
February 40-Pack (2) - February 27, 2012 Google published a second set of search quality highlights at the end of the month, claiming more than 40 changes in February.
Confused, yet?
Venice - February 27, 2012 This local update appeared to more aggressively localize organic results and more tightly integrate local.
February 17-Pack - February 3, 2012 Google released 17 search quality highlights.
Ads Above The Fold - January 19, 2012 Google devalued sites with too much ad-space above the fold.
Panda 3.2 - January 18, 2012 Google confirmed a Panda data update.
Search + Your World - January 10, 2012 Google announced a radical shift in personalization - aggressively pushing Google+ social data and user profiles into SERPs.
January 30-Pack - January 5, 2012 Google announced 30 changes over the previous month.
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Google Panda had an immediate effect on natural serach results. Industry data has advised that it impacted over 10% of page rankings in the United States.
Google’s aim was in essence to:
- Reduce the rank of sites with poor quality.
- Reduce the rank of content farms, link farms etc.
- Improve the rank of sites with high quality original content.
URL : http://www.addvalue.com.au
Marketing Diversification: Do not rely just on SEO, at anytime Google can change the algorithm. Diversify and use multi channel marketing – SEO, Paid Search, Comparison Shopping Engines, Social, Display, Affiliates, Microsites, Email etc.
We hope this helps provide some insight into the steps to adopt. However feel free to contact us at Newtork Intellect on how to boost your rankings and maximise your exposure and performance across the digital channels.
URL : http://www.addvalue.com.au
Can you tell me what exactly they have changed in their algorithm?
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I think many webmasters and website was affected during the last update of google.. SEO Montreal
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